Dunbar's Number bites the dust!
Friday, March 13, 2009 at 10:23AM With Social Media being the flavor of the year ( and rightly so), Robin Dunbar and his number (150) needs to be rethought.
His theory suggests that the cognitive power of the brain limits the size of the social network that an individual of any given species can develop. Extrapolating from the brain sizes and social networks of apes, Dr Dunbar suggested that the size of the human brain allows stable networks of about 148. This is rounded off to 150.
The problem is that the primates have thousands in their social networks. People with 200 friends on Facebook are not exceptional anymore.
